The Story Behind Born Genius

Born Genius started as a reminder — not just for others, but for myself. A reminder that our worth isn’t something we earn, chase, or compare. It’s something we’re born with. This isn’t about perfection or performance. It’s about owning your story, embracing your difference, and showing up fully as you are. Because genius isn’t rare — it’s real. And it lives in you.

I Didn’t Feel Like I Was Enough

There was a time I tried to be who the world told me to be. I chased the version of success I thought I was supposed to want. But the more I tried to shrink and mold myself, the more I disconnected from what made me unique — from my own voice.

This is for the quiet leaders. The overthinkers. The ones who felt out of place in every room — but kept showing up anyway.

Born Genius is for you if you've ever doubted your value but still dreamed big. If you’re building something real, even if it’s messy. If you’re not here to impress — but to impact.

For Anyone Who’s Felt Overlooked

We’re Not Just Making Products — We’re Sending Messages

Every shirt, beanie, sticker, or notebook we make carries a message. A mindset. A truth.

We don’t sell fashion — we share affirmations. Wearable reminders that you’re worthy, capable, and powerful just as you are. Every piece is designed to help people silence doubt, own their story, and feel seen.

From Me to You

Born Genius isn’t about having it all figured out — it’s about honoring the journey. If you’re reading this, I hope you remember: you don’t need to become anything more to be worthy. Your light has always been there. You were born different. You were born brilliant. You were born genius.

— Jacob Nieves, Founder
T-shirt
T-shirt

T-shirt

Beanie
Beanie

Beanie

Tote Bag
Tote Bag

Tote Bag

Mugs
Mugs

Mugs